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Nothing Cellphone 2 design has been revealed in an MKBHD Dope Tech video first. Then, now the corporate has additionally disclosed some press renders. A lot of the on-line response to this has been a criticism of how related it appears to its predecessor. However, I say, it’s a superb factor.
Let’s test the similarities I’m speaking about first and observe it up with why that’s a superb choice by Nothing.
Nothing Cellphone 2 and Cellphone 1: Very related but completely different
Nothing Cellphone 2 ditches the black color for a brand new Gray variant. This appears completely different sufficient to start out discourse on-line. There may be nonetheless the white version.
The sunshine patterns additionally see a change on the Cellphone 2. That is due to the way in which the LEDs are organized on the brand new Glyph Interface. There are 3 instances the LED zones as in comparison with the Cellphone 1’s setup.
Additionally Learn: Nothing, simply 5 Nothing Cellphone 2 particulars formally confirmed to this point
The corporate additionally adjustments a few of the use instances of this LED present:
The completely different LED zones can gentle up thematically to let you know the quantity ranges and timer standing.
Even third-party apps like Zomato and Uber will present the supply and cab standing respectively via these LED strips.
One of many standalone LED strips on the highest proper nook could be mapped to 1 “Important App” notification.
The again of the machine additionally seems to be barely rounded maybe for higher ergonomics.
Apart from this, the 2 units look very related. They each have flat edges, a not-so-different Glyph setup, and a punch-hole show up entrance.
Nothing Cellphone 2: Why the same design although?
Nothing telephone 2
by u/rchavez1990 in NothingTech
With the Nothing Cellphone 1, the corporate which was new available in the market launched a design that shared some semblance to iPhone (the most well-liked smartphone available in the market) but additionally had the entire Glyph interface screaming an unprecedented and daring look.
Nothing managed to imprint the Cellphone 1’s design within the minds of the plenty. And when so many individuals know the predecessor’s design so properly, it received’t be good of Nothing to vary the design of their new machine.
Additionally Learn: Nothing Cellphone 1 assessment
Even Apple adopts this technique. In certainly one of his interviews on the time of the iPhone 4s launch, senior Apple designer Jony Ive mentioned, “When you concentrate on your iPhone, it’s in all probability the thing that you just use most in your life. It’s the product that you’ve got with you on a regular basis. With this distinctive relationship individuals have with their iPhone, we take altering it actually severely. We don’t to simply need to make a brand new telephone. We need to make a significantly better telephone. iPhone 5 is the results of this method.”
Additionally, even with all of the R&D effort it takes to carry a brand new design, they might not be capable to reproduce the identical stage of pleasure and recall worth.
Then again, sticking to the identical design ensures much less price for the corporate and it may allocate these prices and efforts in the direction of different areas of smartphone growth and promotion.
A brand new period. The place iconic design meets premium efficiency.
A product of meticulous engineering and obsessive consideration to element. Our proudest design story to this point.
Come to the intense aspect. Meet Cellphone (2) on 11 July, 16:00 BST. pic.twitter.com/ckgmAXCawi
— Nothing (@nothing) July 4, 2023
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