EA Sports activities makes the leap into NFTs by integrating Nike’s .SWOOSH platform

Nike’s metaverse division Nike Digital Studios has partnered with sport writer EA Sports activities to combine Nike’s NFT platform .Swoosh — which stays in closed beta — into EA Sports activities’ portfolio, though no explicit sport titles have been talked about.

Bringing collectively two of the most important names in sports activities leisure, this collaboration is EA’s first official try at integrating blockchain into its experiences.

The consequence will see some .Swoosh’s NFTs obtainable in sport by way of participant customization.

“Working with .SWOOSH, we’ll convey creativity and self-expression to the forefront for followers as they join, compete and share their love for sport,” commented EA SPORTS & Racing’s SVP of brand name Andrea Hopelain.

Normal supervisor at Nike Digital Studios Ron Faris added, “Nike and EA SPORTS share a dedication to innovation, creativity, and excellence, and we’re thrilled to associate with them. This partnership will enable us to unlock some unbelievable new experiences for our .SWOOSH group and the large EA SPORTS fan base.”