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In a serious step in the direction of mainstream gamer adoption for crypto, Nike’s nonfungible token (NFT) platform .Swoosh will quickly be built-in with EA Sports activities video games, doubtlessly permitting Nike’s digital footwear and attire to look in video games.
In a June 1 assertion, Nike mentioned that its “digital creations” — its manner of claiming NFTs — will begin being included into EA Sports activities video games within the coming months, although neither Nike nor Digital Arts has revealed which recreation titles will embody Nike’s digital items.
And that does it for the launch of the OF1 Assortment.
Thanks to all the 50K+ .SWOOSH members who participated.
We’ll be again tomorrow with a recap of all issues OF1.
Oh, and we’ve got a particular announcement coming at 8am PDT.
Till tomorrow .SWOOSH fam
— .SWOOSH (@dotSWOOSH) June 1, 2023
EA Sports activities video games embody FIFA — which was awarded the title of “hottest recreation” in 2022 — in addition to Madden NFL collection and the NBA Reside collection, all of which magnetize tens of millions of players. It’s anticipated that Nike NFTs will likely be customizable wearable add-ons that gamers can buy and alter their character avatars in-game.
“This partnership will enable us to unlock some unimaginable new experiences for our .SWOOSH group and the large EA SPORTS fan base,” mentioned Ron Faris, normal supervisor of Nike Digital Studios.
EA SPORTS @dotSWOOSH pic.twitter.com/NH8vp0fWoQ
— EA SPORTS (@EASPORTS) June 1, 2023
Nike first unveiled its .swoosh NFT platform in November 2022, however didn’t launch an NFT assortment till the start of 2023.
It was on Could 15 when .Swoosh launched its first NFT assortment, a line of digital sneakers known as Our Drive 1, a not-so-subtle nod to the model’s iconic Air Drive One line of sneakers. On the time of publication, greater than 97,000 of the sneaker NFTs have been bought to simply beneath 53,000 addresses, based on information from Polygonscan.
Associated: NFT collections take large worth hit in 2023: Nifty E-newsletter, Could 24–30
In December 2021, Nike entered the metaverse by means of the acquisition of digital sneakers and collectibles model RTFKT. It additionally launched the digital world Nikeland.
Whereas .Swoosh makes use of comparable instruments and applied sciences to RTFKT and Nikeland, all three are particular person tasks for the corporate.
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